There is a large variety of orange flavored liqueurs available for a number of different applications. Triple Sec, Blue Curacao, Cointreau, Grand Marnier, X-rated, and Solerno all have an orange flavor. Each one of them is a bit different, of course.
The most abundant style of orange liqueur is triple sec. You will find a cheap brand of triple sec in the well at most bars. Brands like Jacquin's, Bols, Hiram Walker, Dekuyper, and many others all make a triple sec orange liqueur. Triple sec is called triple sec due to typically being distilled three times and tending toward a drier (sec) orange.
Cointreau was seen as the original premium orange liqueur. The original orange liqueur was a product called Combier. Distribution of Combier is fairly limited, however. Cointreau is seen as one of the best, widely distributed, premium orange liqueurs on the market today.
The direct counterpart to Cointreau is Grand Marnier. The two products have almost exactly the same price point depending on your region. Where I live, they both cost $35 a bottle. Grand Marnier is quite distinct in that it is an orange liqueur that is blended with cognac. This changes it to having a brown color and creates a fairly unique blend of flavor that some people will drink straight.
There are a few other orange liqueurs worth mentioning quickly. Solerno is a premium liqueur made from the blood orange. Campari is a bitter liqueur that uses just the peels of oranges as one of it's many flavors. Campari should not be used as a substitute for any other orange liqueur. X-rated is a liqueur made with french vodka, blood oranges, and passion fruits. Many other recent liqueurs use orange and other fruits as well, like Gran Gala and Patron Citronage.
“Candy is dandy, but liquor is quicker.”
- Ogden Nash
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